Argo

Client: ARGO premium Greek products
Slogan: Time to harvest the goods…

What we did:The branding concept serves as a visual voyage, blending Greek culture from ancient mythology with contemporary premium packaging. Following a month of deep research into Ancient Greek Mythology, we introduced “Argo”—the legendary ship of Jason and the Argonauts.

We designed a corporate identity that honors historical heritage while positioning the brand flawlessly in today’s high-end culinary market.

The brand mark is a bold, conceptual fusion: inspired by the sleek silhouette of the ancient ship Argo, we replaced the traditional sail with the head of an Ancient Greek statue to inject an avant-garde, artistic edge. We paired this powerful mark with a completely custom decorative vector pattern, painstakingly hand-drawn and digitized to recreate the timeless geometric bands found on ancient Greek pottery. To complement the narrative, we selected an authentic, heritage-inspired color palette consisting of deep black, pristine white, and rich metallic copper, directly drawn from ancient ceramic antiquities.

The comprehensive design rolled out onto premium olive oil bottles, artisanal jar labels, and a luxury curated gift box housing the brand’s trilogy of premium goods. A masterclass in conceptual storytelling, this project successfully translates raw historical mythology into a striking, minimalist visual asset for the modern global epicurean.