Cocoon

Client: Constantinos Manafis
Client’s request:
The project was to create a modern but friendly brand identity for a triplet of luxury suites in a neighborhood outside the city center of Kavala on the Western side of the mountain.

What we did:
>> We studied the neighborhood which was surrounded by beautiful pine trees and found that most of those trees hosted countless cocoons.

>> Observing the cocoons we noticed that the random lines of silk, from which they were made, looked very much like Jackson Pollock’s paintings.
>> So, we named the suites after the “cocoons” that were everywhere and created a logotype and brand mark that resembled the name. We adopted the cocoons random silk lines on our own Pollock style painting to create the brand’s decorative pattern.