Groovy Coffee

Client: Groovy Coffee
Client’s request:
When a funky drummer with impeccable taste in music asked us to shape the identity of his small coffee shop in the heart of the city, we knew this project would be all about soul, funk, and creativity.
What we did:
>> The name Groovy Coffee set the tone, opening endless possibilities to blend the energy of soul and funk into a visual language.
>>What started as a neighborhood café evolved into a vibrant brand concept with the potential to scale into a franchise.
>> We designed a minimalist retro logo, illustrated a groovy coffee bean rocking shades and an afro, and hand sketched a custom font to harmonize perfectly with the playful character.

The result? A brand identity that feels alive, rhythmic, and ready to groove its way into the city’s culture.. “Follow the Groove”!