Negoglou

Client: NEGO COFFEE
Slogan: CARPO DIEM

What we did:When a client tasked us with creating an entirely new coffee brand from scratch, the objective was to engineer an innovative identity to place the business a step ahead of the competition. The goal was to create a modern, fresh visual identity that feels highly attractive to all ages while projecting the premium quality of the exceptional products.

To achieve this, we focused on developing a strong, recognizable brand mark, seamlessly fusing the shape of a coffee bean with the capital letter “N” to form a striking, geometric emblem. We paired this distinctive logo with a minimal, clean logotype to keep the overall look plain, simple, and modern.

To elevate the brand’s voice and perfectly capture its spirit, we introduced the clever, motivating slogan “CARPO DIEM.” This cohesive identity and messaging served as the foundation for an extensive packaging design rollout, custom-tailored to differentiate an expansive variety of premium products.

We brought the brand to life across diverse packaging formats, designing distinct layouts for gourmet espresso, extra espresso, and special espresso blends, alongside dedicated packaging for traditional Greek coffee, classic filter coffee, and specialty hot chocolate.

Ultimately, this packaging-forward identity honors a lifetime of heritage while boldly carving out a future-proof space in the market.