EPOPS-ESTATE CHATZIGEORGIOU

Client: ESTATE CHATZIGEORGIOU – EPOPS
Services: Packaging/Wine label design

The Challenge
Estate Chatzigeorgiou needed to launch a new premium wine line named “Epops” (Hoopoe bird), which had to stand out in a highly competitive market. The goal was to create an elegant, distinct, and instantly recognizable packaging identity, positioning the wine as a high-end choice for connoisseurs and restaurants, while maintaining a clear visual connection to the estate’s aristocratic brand.

The Solution
We centered the design on the wine’s namesake, the Epops, creating a sophisticated, minimalist illustration of the bird in flight. To differentiate the varieties, we utilized striking metallic hot foil stamping on a pristine white, clean label: a brilliant silver foil for the Sauvignon Blanc and a rich, warm copper foil for the Merlot. The estate’s iconic architectural emblem was subtly placed at the top of the label to ensure brand continuity. The packaging experience was further elevated with custom wooden presentation boxes, meticulously branded with the estate’s logo.

The Result
The Epops wine line now features a packaging design that is both luxurious and artistic.
The brilliant metallic foils contrasting with the clean, minimalist label create a striking visual impact on the shelf and the table. This elegant, premium aesthetic elevates the perceived value of the product, successfully positioning Epops as a sophisticated and desirable choice in the high-end wine and hospitality market.