Cocoon

Client: Cocoon Urban Suites
Slogan: Experience Greek Hospitality

What we did: The core objective of the brand development was to craft a modern yet welcoming identity for a newly established triplet of luxury suites nestled outside the vibrant city center of Kavala, on the scenic western slopes of the mountain.

In seeking a genuine connection to the local environment, the creative process began with a careful study of the surrounding neighborhood, an area enveloped by dense, beautiful pine trees. A fascinating natural phenomenon emerged during this exploration: the discovery of countless silkworm cocoons intricately woven throughout the branches.

Upon closer observation, the chaotic beauty of the silk lines forming these cocoons revealed a striking visual parallel to the spontaneous, expressive drip paintings of legendary abstract artist Jackson Pollock. Inspired by this harmony between raw nature and modern art, the project was aptly named Cocoon Urban Suites.

The brand mark and logotype were consciously shaped to mirror this concept, drawing inspiration directly from the physical form and name of the cocoons. To establish a unique graphic language for the luxury hospitality property, the random, organic rhythm of the silk lines was translated into a custom Pollock-style painting, giving life to a signature decorative pattern that flows across the brand ecosystem. This continuous linear artwork effortlessly balances the sophisticated architecture of the spaces with an organic warmth, transforming the identity into a tactile, immersive hospitality experience rooted in the spirit of Kavala.