ANASSA skincare products

Client: Maria Eleni Lavantsiotou
ANASSA skincare products
What we did:
>> Born from a personal journey of survival and transformation, ANASSA is a cosmetics brand that honors the strength and grace of women. The client’s story—facing and overcoming a life-threatening moment—inspired a brand identity rooted in resilience, elegance, and empowerment.

We built the concept around the Queen chess piece, a symbol of strategic power and feminine authority. This custom designed brand mark stands at the center of the visual language, supported by a minimalist brand identity that evokes timeless luxury.
The packaging features a monochromatic palette of black and white, echoing the chessboard’s geometry. A single light Pantone circle—placed behind the Queen—adds a soft spotlight that highlights the feminine essence of the brand. To elevate the tactile experience, we applied mirror-like silver hot foil to the bespoke logotype, reinforcing the premium feel.

Every detail reflects the brand’s ethos: simplicity with strength, beauty with depth. ANASSA is not just cosmetics—it’s a tribute to women who reign with quiet power..